- OUR PEOPLE
The Leadership Behind
the Foundation.
Strong operations are built by strong people.
Our leadership team brings decades of experience across multifamily operations, asset management, development, and finance, grounded in a shared belief that accountability and performance are inseparable.
DEANNA MOORE
President
DeAnna Moore brings a 25-year career and an innovative, results-driven approach to real estate leadership. A Texas native and Texas Tech alumna based in Nashville, she is a devoted University of Texas Longhorns fan. DeAnna, recognized for leading portfolios exceeding $3 billion, excels in new business development and building trusting client relationships.
Her transformative leadership highlights a commitment to revenue growth and enhanced customer experiences. Notably, she implemented a customer-centric sales model, centralized sales organization, and Sales Excellence BI dashboard. DeAnna’s goal at Bedrock is clear—improving multifamily real estate efficiency while championing equity and value for employees and clients. With a unique blend of expertise, she is set to lead Bedrock into a new era of prosperity and innovation.
KEVIN HOYLER
SVP of Property Support
As Senior Vice President of Property Support for Bedrock, Kevin oversees and provides leadership to our Accounting department.
His responsibilities include the oversight of financial reporting, on-going cash reporting, budgeting and forecasting.
He manages key financial data, support, and reporting to assist in strategic decision making. He graduated in 2012 with a Bachelor of Science in Business Administration: Finance Concentration from The State University of New York at Buffalo.
TARA MCBRIDE
SVP of Client Services & Experience
Tara, the Senior Vice President of Client Services and Experience, is a creative and dynamic leader who has dedicated her career to building teams and partnerships rooted in a vibrant culture of connection. With over 20 years of leadership in multi-family, she brings expertise in distinctly elevated and high-performance operations, client services, business development, lease up execution, pre-construction consulting, and delivering intentional and curated experiences for teams, residents, and client partners alike.
Tara has previously led teams across major markets nationwide for companies such as Wood Partners, RPM Living, and Cushman & Wakefield. An Ohio native who studied Business Management at the University of Central Florida, Tara has now called Nashville home since 2018.
VICTORIA RACCUGLIA
SVP of Brand
Victoria Raccuglia is Senior VP of Brand at Bedrock, bringing 16+ years of experience across marketing, client services, and strategic growth within the multifamily and hospitality industries. Known for blending strategic vision with creative execution, she has built brands that drive business growth and elevate client experiences.
Prior to Bedrock, Victoria held a leadership role at RPM Living, where she helped support the company’s expansion from 10,000 to more than 240,000 units. During her time there, she helped build the marketing department from the ground up, led a full company rebrand, launched a Client Services Support division, and directed new business marketing, pitch strategy, and client sentiment initiatives.
JOY MARTUCCI
SVP of L&D
Joy brings extensive experience in leadership development, learning strategy, and organizational growth, with a passion for helping teams and leaders thrive. Throughout her career, she has focused on strengthening leadership capability, elevating team performance, and creating cultures where people can grow and succeed.
Prior to joining Bedrock, Joy led leadership development initiatives at RPM Living and previously held learning and development roles with Indeed, Regions Financial Corporation, and Cadence Bank. Her experience building scalable, high-impact programs across multiple organizations and industries brings valuable expertise to Bedrock as the company continues investing in its people, teams, and future leaders.
ASHLEY LINVILLE
SVP of Process
Ashley Linville serves as Senior Vice President of Process for Bedrock, bringing more than 22 years of multifamily experience and a deep understanding of property operations. She began her career as a Leasing Consultant and advanced through every level of the business into senior leadership, giving her a well-rounded perspective on the people, processes, and decisions that drive strong performance.
Prior to joining Bedrock, Ashley held leadership roles with Mission Rock Residential, Greystar, and Bell Partners. She is known for building high-performing teams, creating greater accountability, and developing scalable solutions that help teams work more efficiently while delivering exceptional service to clients, residents, and associates.
MELISSA HERRERA
SVP of Operations
Melissa Herrera serves as Senior Vice President of Operations for Bedrock, bringing more than 25 years of multifamily leadership experience. She has a proven track record of strengthening operations, developing high-performing teams, and delivering meaningful results for clients and investors.
Before joining Bedrock, Melissa held leadership roles with Cushman & Wakefield, Gables Residential, and Alliance Residential. Her experience spans portfolio operations, lease-ups, due diligence, business development, operational turnarounds, financial performance, marketing strategy, and client relationship management. She is known for her collaborative leadership style, commitment to developing people, and ability to build strong, accountable teams.
- LEADERSHIP TEAM
MARY CARROLL LEGER
VP of HR
Mary Carroll joined Bedrock in 2017 and brings 8+ years of human resources experience. As VP of Human Resources for Bedrock, she leads HR and Talent Acquisition efforts, supports leadership, stewards company culture, and helps ensure employees have the tools and resources needed to succeed.
She oversees areas including benefits, 401(k) enrollment, FMLA/personal medical leave, and Workers’ Compensation. Prior to her current role, Mary Carroll served as HR Director and Senior Director across all Elmington companies, earning a reputation for fostering strong teams, employee support, and operational excellence.
JUDY CARTER
Regional VP
As Regional Vice President of Bedrock, Judy brings over 20 years of property management experience in conventional, tax credit and affordable housing.
She joined Bedrock in 2016 and has over 15 years in a leadership role managing throughout the North and Southeastern states.
Judy and her team support 26 assets that focus on tax credit, senior communities, affordable and conventional housing, and lease-ups.
KERI TERRELL
Regional VP
Keri Terrell is Regional VP at Bedrock with nearly 25 years of experience. She specializes in optimizing property performance through strategic leadership, financial expertise, and innovative solutions across conventional and affordable housing, new construction, build-to-rent, value-add, and senior living communities.
Keri holds CAM, CAPS, HCCP, and CPO designations and is recognized for leading high-performing teams and delivering strong operational results. She is also a Lyceum Graduate of the Apartment Association of Tarrant County and has served on industry committees for both the Apartment Association of Tarrant County and the Apartment Association of Greater Dallas.
SHANNON HANZIK
Regional VP
Shannon Hanzik serves as Regional Vice President of Operations for Bedrock, bringing more than 25 years of multifamily property management experience. Throughout her career, she has led diverse portfolios across Tennessee and Texas, driving operational performance, financial success, and strategic growth.
Shannon's expertise includes portfolio operations, revenue management, capital improvement planning, operational transitions, and client relations. Known for her hands-on leadership approach, she is passionate about developing talent, building strong teams, and creating a culture centered on accountability, collaboration, and results. Her focus on both operational excellence and exceptional resident experiences makes her a trusted partner to clients and property owners alike.
TONY BOYLES
Director of Facilities
Tony Boyles brings 26+ years of multifamily experience as Director of Facilities, specializing in Class A new construction and property renovations.
Before joining Bedrock, he served as Regional Maintenance Manager at Brookside and Regional Maintenance Director at Embrey Partners, overseeing the turnover of nine Class A projects in Middle Tennessee. Tony has also held roles with Greystar, Tribridge Residential, and Freeman Webb Company. He is recognized for enhancing property value, resident satisfaction, and retention through a hands-on, results-driven approach to property care.
CHASE CLECKNER
Director of Marketing
Chase Cleckner is a business-driven marketing leader who believes marketing should be a strategic partner that drives real business growth. With experience across property management, healthcare, and the restaurant industry, he brings a mix of creative thinking and operational focus to every challenge.
As Marketing Director at Bedrock, Chase is building a marketing engine that helps properties stand out, fill faster, and deliver real value to owners and partners.